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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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B2B Content Marketing Going Bold or Fading to Beige
A whopping 1% of decision makers in B2B believe that B2B marketing shows a meaningful understanding of the human experience. The finding is from a research report called the Power of Provocation. And there's this, as she says, the kiss of beige, which is so many B2B organizations don't want to put a stake in the ground.
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