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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Spotify's Exclusionary Content Will Drive More Revenue
Spotify is the requiring all these shows like Joe Rogan, which they're not doing with this with. I think it's just somebody looking at the numbers and saying we can drive more revenue through this content being outside of Spotify than with anything. This is exactly what was planned from the very beginning. And so this is nothing new, this is a classic age old media strategy of release windows.
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