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Twitter X and Its Boujie Verification Service (372)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Twitter's Cost Structure
Twitter's top average 10 advertiser spent $71 million in ads from September to October, but that's dropped to $7.6 million in the last two monthsfrom those 10 advertisers. Twitter really doesn't have any employees at that point and so it has no employee cost. And so if you look at it through that lens, yeah, it only needs about $7 million to be profitable because there are no costs. It wouldn't hold up in a public company, of course, because people would be freaking out. But in a private company, he can say whatever he wants. He may actually come out with, I would not be surprised in the next couple of months to see him
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