This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Twitter X and Its Boujie Verification Service (372)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

How to Use Social Media to Build an Audience

I've got something like 35,000 subscribers just on LinkedIn. And that's led to a lot of subscriptions on the tilt. So it's hard for me not to appreciate that there are social media vehicles out there that can work. What I would suggest is that leverage the social media for what they're good at and pay for ads or pay if you have an account.

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