2min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Twitter X and Its Boujie Verification Service (372)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Future of Content Creation

The business models of TikTok and YouTube are superior to that of Netflix, Disney+, because of the content spend. You don't have to spend money on content. I think that if we're going to be smartest content creators and marketers, we need to understand that that's happening and has happened. And of course this survey tells us it is.

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