DTC Podcast Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising (and Advantage Plus Shopping Campaigns)
8 snips
Mar 8, 2023 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 2min
The Director of Marketing Science of the Small and Medium Business Group
02:02 • 1min
The True Classic T-Shirt
03:27 • 4min
What Does True Classic Really Mean?
07:48 • 2min
How to Optimize for Performance on the Platform
09:37 • 2min
The Real Revolution of Facebook Ads
11:57 • 3min
Product Market Fit Is the New Oil in a Way
15:13 • 6min
Hacky Media Buyers
20:55 • 4min
Are You a Marketing Science Team That Works With Brands?
25:05 • 2min
How Do You Think About Measurement?
27:32 • 4min
How Do You Ensure Your Brands Are Getting Started on Meta?
32:01 • 2min
Authenticity Is the Best Form of Social Proof Right?
33:59 • 4min
Retargeting and the Funnel Approach
37:35 • 5min
True Classic Is Getting Into Brick and Mortar
42:34 • 3min
How to Be Thinking About Meta in 2023?
45:26 • 3min