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DTC Podcast
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Retargeting and the Funnel Approach
Post iOS 14 retargeting pools just shrink dramatically because you couldn't Basically identify who visited your site. Depending on how big those pools are if they're too small I would say don't bother just put it in a bigger kind of like campaign and whether it's ASU otherwise. You've got to get your basics right first. There's no point trying to do Fancy funnel and fancy creative and all of these things and doing it too much If you don't have your your foundation really strong. Helen, I'm just are we advising at this point different campaigns for different? Parts of the funnel or does the funnel kind of get compressed into letting your algorithm handle it?
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