Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising (and Advantage Plus Shopping Campaigns)
DTC Podcast
True Classic Is Getting Into Brick and Mortar
The vast majority of clothing for men is being purchased offline in a physical store last research I've seen it was north of 65. So to me that's still direct to consumer just in a physical fashion. We want to really allow people to experiment our products in real life And really leading into this like omnichannel experience for them. The funnel is just kind of like changed in this environment where you know there's all these new business models by online pick up in store.
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