Ben Yahalom

How do you level up your brand performance every single day? Ben Yahalom is the DTC strategist helping True Classic dominate apparel.Nik and Moiz get into conversation with Ben on why incremental improvements will help you crush in business, how to find creative breakthroughs, and how to think about advertising spend.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliFollow Ben:LinkedIn: www.linkedin.com/in/benyahalom/

Ben Yahalom, President of True Classic Tees, joins the podcast to dissect True Classic's Black Friday and Cyber Monday performance. He talks about ad spend, advertising channels, planning inventory, creating personalized customer journeys, profitability forecasting, and the power of bundles.

Jennifer Grygiel, an associate professor at Syracuse University, dives into the future of social media under Donald Trump, emphasizing its potential impact on political discourse. Ben Yahalom, CEO of True Classic, shares insights on his menswear brand's remarkable growth to $500 million in just four and a half years, detailing strategies like competitive pricing and community engagement. They also discuss the brand's philanthropic efforts, highlighting their commitment to helping homeless veterans and schools, blending business success with social responsibility.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we have an all-time classic episode that features Meta’s Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. https://trueclassictees.com https://meta.com True Classic’s Secret? Electric product market fit, and Meta Ads - proving that the golden scale days of Facebook Ads are far from over. Whether you’re a brand just starting out, or a high-growth, omnichannel juggernaut like True Classic, this podcast is filled with excellent insights about how to get traction on Meta Ads, and how to scale to 6 figures a day. We cover: “The Why” behind Meta’s Performance 5 and why every brand needs to have these 5 boxes checked Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to scale) True Classic’s creative formula, and how to pair it down when you’re just getting started. Selling the transformation, not the product, and lots more… On with the show…..we’ve got Meta on the line! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Ben Yahalom, CEO of True Classic, shares company growth secrets: consumer empathy, profitability focus, data utilization, Omni Channel strategy, and international expansion. From T-shirts to 15+ product categories. Importance of emotional connection with customers. Start with English-speaking countries for international expansion.