Bloomberg Businessweek Sleepy Wall Street Session, True Classic CEO Ben Yahalom
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Dec 26, 2024 Jennifer Grygiel, an associate professor at Syracuse University, dives into the future of social media under Donald Trump, emphasizing its potential impact on political discourse. Ben Yahalom, CEO of True Classic, shares insights on his menswear brand's remarkable growth to $500 million in just four and a half years, detailing strategies like competitive pricing and community engagement. They also discuss the brand's philanthropic efforts, highlighting their commitment to helping homeless veterans and schools, blending business success with social responsibility.
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Retail Strategy
- Consider both online and physical retail strategies for clothing sales.
- Most clothing purchases still happen in physical stores, despite rising e-commerce.
Business Growth
- Focus on delivering high-quality products, excellent customer service, and strong marketing.
- Offer products at competitive prices to attract and retain customers.
Target Customer
- True Classic's core customer is a male aged 34-54 with a household income over $100,000.
- Women also buy True Classic clothing for the men in their lives.