Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising (and Advantage Plus Shopping Campaigns)
DTC Podcast
Introduction
DDC podcast features meta's director of marketing science for SMB and 10 year Facebook veteran Helen Crossley along with Ben Yachalom president of True Classic. True Classic might just be the fastest growing apparel brand of all time going from zero to nine figures in just two years. Why advantage plus shopping campaigns are by far the most successful ad platform rollout since iOS 14.5 You'll also hear True Classics creative formula as well as how to pair it down when you're just getting started. All about Selling the transformation not the product and lots more on with the show.
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