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DTC Podcast
Authenticity Is the Best Form of Social Proof Right?
Ben: It's ultimately all about Authenticity and kind of what would resonate right? So we lean really heavily into those concepts right with influencers with user-generated content And trying to create very very very authentic funny edgy content for our users. We don't take ourselves too seriously, like I'll just put it out there to that there is moments where all the people care about is the is the deal Right?
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