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DTC Podcast
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Product Market Fit Is the New Oil in a Way
Ben: Product market fit is really what nailed it and I think it just shows you that there's yeah This unlimited scale when you nail that product market fit. Listen to your customers. We are obsessing over our customer reviews like probably no other brand trying to really over-deliver, right? Because the product is ultimately the foundationI can do great marketing and sell them on the dream But guess what if I sold them that my shirt is the best fitted in the world And I gave it to them and they put it on and were disappointed Like what’s good is that doing to us nothing right? If anything we just wasted money acquiring customer then initiates a return and we lost
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