Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising (and Advantage Plus Shopping Campaigns)
DTC Podcast
How Do You Ensure Your Brands Are Getting Started on Meta?
Helen: How would you advise brands who are just starting out approach creative in terms of velocity or volume that they need to have on a platform like meta? Helen: There's kind of two schools of thought here, right? So that the first school of thought is figure out one thing that works really nicely. If you're only gonna do one thing It would be a mobile friendly video with a nice branding up front and a nice hook and try and get something great.
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