Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising (and Advantage Plus Shopping Campaigns)
DTC Podcast
What Does True Classic Really Mean?
True classics is a great example of a business, you know like many DTC businesses that is digital first Social media first in their outlook. That really enables them to not have to Adapt what they're doing on other platforms and make it work Hibbit but figure out what works here really well natively. Some of the things I think they do particularly well One of them is targeting so, you know traditional media might say hey My target audience is man age 45 to 50 live in metro areas And that's just not necessarily the case if you you follow that you're missing out on lots of customers. So that's a great example creative is another one True classics has a whole lot of different creative
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