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DTC Podcast
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How Do You Think About Measurement?
I love measurement I feel like You can't obsess over it enough is what it feels like especially at our level of span and no matter how much time and effort and energy I put into it. So, you know measurement has gone through a major disruption as well, right? Everybody used to sing the praises of those MTA. But then all this shift to privacy and as happened and really just broke all those models so the reality is people don't even know who is coming from where last click is completely broken. It means nothing in reality but we're trying to bring this to life because it's everybody's problem is few things One is realize there is no single source of truth anymore. Not that
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