2Bobs—with David C. Baker and Blair Enns

Reverse Trojan Horse Syndrome

Mar 1, 2023

31:32

Creator website

Highlights

AI Chapters

Episode notes

Getting Hired for Strategic Work

03:35

How Do We Get Hired for Our Capabilities?

01:57

You Own the Reverse Trojan Horse

02:21

Introduction

2min

How Do We Get Hired for Our Capabilities?

2min

You Own the Reverse Trojan Horse

2min

Are You a Persuasion Expert?

2min

Eight Pieces of Advice

4min

What's Solid Piece of Advice Number Two?

2min

Two Bobs, Conversations on the Art of Creative Entrepreneurship

2min

Getting Hired for Strategic Implementation

3min

Getting Hired for Strategic Work

4min

10.

When Do You Draw a Hard Line?

2min

11.

Eight Pieces of Advice to Help You Sell That Upfront Strategy Work Right From the Beginning

3min

12.

Selling the Good Stuff?

2min

13.

Is Your Clients Really Enamored With Your Process?

3min

Blair is confused by David’s mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying to demonstrate how much more your firm can provide.