
Reverse Trojan Horse Syndrome
2Bobs—with David C. Baker and Blair Enns
Eight Pieces of Advice
Don't go out of business. Put that on a plaque so you don't forget it. If you want clients, new clients to hire you for strategy first, then list this path very carefully and see what your website is saying. There are certain situations where there will be over the lifespan of your firm where it makes sense to take the waiter job or drop the goodwill hunting moment of genius.
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