4min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Reverse Trojan Horse Syndrome

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Eight Pieces of Advice

Don't go out of business. Put that on a plaque so you don't forget it. If you want clients, new clients to hire you for strategy first, then list this path very carefully and see what your website is saying. There are certain situations where there will be over the lifespan of your firm where it makes sense to take the waiter job or drop the goodwill hunting moment of genius.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode