2Bobs—with David C. Baker and Blair Enns cover image

Reverse Trojan Horse Syndrome

2Bobs—with David C. Baker and Blair Enns

CHAPTER

What's Solid Piece of Advice Number Two?

The idea of like showing a map, hey, we start here, we move on to these things and then we explore these other things as necessary is really compelling. The titles of the people that clients are interacting with? On account director, what does that say? What does that mean? That's inside baseball terminology. That doesn't communicate anything about strategy or thinking or approach. So that's the second one.

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