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Reverse Trojan Horse Syndrome
2Bobs—with David C. Baker and Blair Enns
Is Your Clients Really Enamored With Your Process?
David Baker: Clients don't fully appreciate how enamored they are with the working process. There is something about making the journey the client will take with you visible, he says. "I love watching those Facebook Reels sometimes that show the inside of a manufacturing process"
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