2Bobs—with David C. Baker and Blair Enns cover image

Reverse Trojan Horse Syndrome

2Bobs—with David C. Baker and Blair Enns

00:00

Is Your Clients Really Enamored With Your Process?

David Baker: Clients don't fully appreciate how enamored they are with the working process. There is something about making the journey the client will take with you visible, he says. "I love watching those Facebook Reels sometimes that show the inside of a manufacturing process"

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