2Bobs—with David C. Baker and Blair Enns cover image

Reverse Trojan Horse Syndrome

2Bobs—with David C. Baker and Blair Enns

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Two Bobs, Conversations on the Art of Creative Entrepreneurship

David Baker: We have been moving for at least a decade, maybe two decades away from the homogenous world of ad agencies. The title should be more reflective of the strategic thinking that those delivery people bring, not a reflection of where they are in the account management hierarchy. "It makes sense for the person's career. It doesn't make sense for the client," he says.

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