Selling the Good Stuff?

The danger is if you agree to fight the fire or do the tactical implementation work with this kind of implied agreement that we'll later on, we'll go back to the beginning. That's a bit of a bet hedge. You are going to be positioned as the tactical implementer as the firefighter and the longer you occupy this role, the less credibility you will have," he says. "We need to have less finished stuff and a lot more sloppy stuff"