Eight Pieces of Advice to Help You Sell That Upfront Strategy Work Right From the Beginning

Get them to agree verbally to go back and do the big, hard, important groundbreaking work. Even if it doesn't happen, at least you've changed their expectations. The David Baker method is where you aren't just sort of taking direction about how to solve this thing using your technical or software development chops. You're giving them the bigger context all the time.