Are You a Persuasion Expert?

It's better to lead with strategy. You want to be known that way. But the reverse Trojan horse is when you're hired for tactical implementation and then you get noticed and allowed to deliver on this more strategic work. So using that example, I want you to be hired as a persuasion expert right out of the gate who also does presentation decks. And there's still a small chance that you might convert that client into one that thinks of you more highly than they do at the outset.