On Strategy Showcase

Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman

Apr 6, 2022
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 4min
2
The 20 21 Award - A P G Recreative Strategy Award
04:26 • 5min
3
Macdonalds - The First Big Push
09:38 • 3min
4
Getting Your Money's Worth With Brand Advertising
12:26 • 3min
5
Getting the Tone Right at Macdonald's
15:19 • 3min
6
Macdonald's Fries - A Campaign That Takes It All Ahead
17:52 • 5min
7
The Macdonalds Ad - The Little Things That You Do
22:59 • 4min
8
Is It a Return to Groat?
27:27 • 2min
9
How to Keep Growth Coma?
29:08 • 5min
10
The One Thread That We Have Through All the Different Marketing Platforms
34:27 • 2min
11
Macdonald's - The Brand Promise
36:55 • 4min
12
MacDonald's Ads - A Brand Building Thing
41:09 • 2min