Macdonald's Fries - A Campaign That Takes It All Ahead

Justcause.com looks back at two of the brand's most memorable campaigns. The first one was an ad that was firmly rooted in the brand love side of things. It took all those miths head on about what macdonald's fries are made from. Now, we've improved brand scores in terms of trust massively. We were trusted by many people back then, and we're now about half. And that's a big move. Butw we want to go further with that. One day there will be no more Just Cause ads - it'll just be 'just cause' More than 100 million customers get their MacDonalds every year.