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Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman

On Strategy Showcase

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How to Keep Growth Coma?

i think there's a certain amount of historic effect, tha, isn't it? So we can look back at it nowaw, turned back round. That was quicki certainly wouldn't have felt at the time. And th is, that resurgence of the brand took in, took half a decade to do properly. An keeping that going despite all the other problems that come your way, that's much harder. There aren't many stories like that. I don't think many stories talk about how hard it is to keep growth com a. Those mean like you say that there is no shortage and i've written some.

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