Macdonalds - The First Big Push

The first big push, which i think it would be easy for me to say, where lea bernett pushd macdonalds, id think it was done in partnership with the first bg t, was to try and get trust coms working. There was er a series of bits research, as u n a, studies, et cetera, which proved that issues with trust were hurting customer visits. So before anything else, i forget thinking of this in terms of the over idea of brand advertising, whatever,. We needed some coms in market that drove trust for the brand, ecause that's what was damaged. And then from there, there was the challenge of