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Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman

On Strategy Showcase

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The Macdonalds Ad - The Little Things That You Do

Two pivotal campaigns for the brand have helped shape its image. The first was a powerful ad that showed democracy of the macdonalds. And it's still used now, like our friends in the globel marketing,. tune tha calum fan, truths, yes. It takes around six months to get these numbers back from economic tric modelling. But we know that anything that we do in this space pays back in terms of the return to the pound and so on.

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