The One Thread That We Have Through All the Different Marketing Platforms

The one thread that we have through all the different martin communications is through tone. If a customer can't recognize that it's from mac donalds, then we haven't done our job. The glue for all the different things coming together. And i've bee around so long, and even i can't really articulate it in any in any e cand o, conped conprehendible way.