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Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman

On Strategy Showcase

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MacDonald's Ads - A Brand Building Thing

We're constantly pushing things forward, which is a brand building thing. There's very little you can remove from our ads to they're so minimalis e that it couldn't be any more humble any more. Tae i mi your tem fergus ad, when you say that, i think someone should cut that clip out of fegs describing it. And lo e, we've got a new e d m banger out of tat ill owit pison. We'll see everybody on the next episode.

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