Is It a Return to Groat?

Weigh more than anything else we do, the big pit storis every year is that returnan investment has got stronger. Soas notised that we spend more, but it also returns more for everythin time we spend. When i hear stories like this, and i have heard it from various brands an various categories that are dealing with issues of reputation That mayor maynot be a result of their direct actions, but just things that are bubbling up in culture. It's just just explain to us, be honest. Explain these issues. Aor was it deeper? Thot, am i reading? Am i reading the wrong categorically?