Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman
On Strategy Showcase
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The 20 21 Award - A P G Recreative Strategy Award
Thomas o'neil has worked for john lewis and mcdonalds. He talks about how the brand was rebuilt in many ways after a 50-year history. O'neil: "The formula they we'd been using for 25 years, was no longer relevant" 'We were coming off the back of a number of different things that the brand was suffering from,' he says.
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