Macdonald's - The Brand Promise

Liban vone has a global marketing function in mac donalds called stealing, shamelessly. They are encouraged to take great ideas or techniques from other markets adand use them for their own benefit. The brand is all about making feel good moments easy for everyone. That is the macdonald's thing. And i think it is interesting, because most people go where we need to underline that with the line and make sure everything sings off that. We know that consumes people more specifically, don't care,. so you find you'r distinctive assets wherever you can.