
The Game with Alex Hormozi
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Latest episodes

27 snips
May 8, 2025 • 33min
The 5 Reasons Your Team Isn’t Following Through | Ep 882
Discover a powerful 5-step framework called the STAR system to tackle team underperformance without conflict. Learn the importance of clear communication and defined expectations, which can prevent misunderstandings. Find out how cultivating a sense of urgency can dramatically enhance productivity. Explore how structured guidance and strong leadership foster a culture of excellence. Lastly, understand the need for accountability and reframing challenges as growth opportunities to propel your team's success.

16 snips
May 7, 2025 • 44min
What’s Actually Holding Back Your Growth? | Ep 881
In a dynamic Q&A, real business owners get straight-talking advice on pricing and scaling. Discover how to optimize B2B referrals and navigate the tricky transition from B2B to B2C in mobile healthcare. Learn about the complexities of private equity and how to strategically expand your business. Dive into niche markets with eyeglasses startups, weighing retail vs. direct-to-consumer models. Plus, explore leadership strategies to enhance sales in chiropractic services and improve customer retention. Tune in for practical insights!

May 6, 2025 • 1h 35min
How I Lost Everything Twice and Kept Going (Rachel Hollis Interview) | Ep 880
Rachel Hollis, a renowned author and speaker, engages with Alex Hormozi about his dual battles with failure and the relentless pursuit of success. They discuss the emotional toll of chasing dreams against family expectations and the superpower of resilience in business. Alex shares his transformative journey from adversity to triumph, emphasizing the difference between being busy and truly productive. Their conversation also highlights the importance of authenticity and the significance of building a community through meaningful engagement.

10 snips
May 5, 2025 • 32min
The 4 Ways to Beat 99% Of Other Businesses | Ep 879
Discover how businesses can gain a competitive edge through speed, risk management, price strategies, and ease of service. Learn the importance of rapid delivery and quick feedback for enhancing customer value. Hear personal anecdotes about improving efficiency and fostering trust. Gain insights on how small details can lead to big wins in video production and service. Identify which vector to dominate for success and enhance customer experiences to stand out in crowded markets.

25 snips
May 3, 2025 • 1h 23min
Brutally Honest Business Advice | Ep 878
DJ Christofferson, a single father and entrepreneur, discusses relaunching his virtual staffing company while juggling family life. Zach Levine shares insights on transitioning his pain management services from insurance to a cash-based model. The conversation includes tips on increasing prices and perceived value, marketing strategies for customer acquisition, and navigating complex business transitions. Both guests seek practical advice to balance personal fulfillment with business scalability while tackling challenges in their respective industries.

41 snips
May 1, 2025 • 30min
Why Your Education Business Isn’t Sellable | Ep 877
Discover why many education businesses fail to retain customers and struggle to sell. The podcast delves into the crucial distinction between one-time and ongoing value, emphasizing the importance of strategic pricing and customer loyalty. It highlights the volatility of student bases, offering insights on churn rates and customer lifetime value. Learn how successful education models, contrasting with traditional institutions, can lead to a more sustainable and valuable business.

18 snips
Apr 30, 2025 • 1h
How To Identify What Business You're REALLY In | Ep 876
Understanding the true essence of your business can unlock growth. Entrepreneurs often misidentify their core challenges, focusing on minor issues instead of what truly matters. Chasing impulsive opportunities can lead to distractions, preventing mastery of essential skills. Resilience and a wealth mindset are crucial for overcoming temptations to abandon ventures. Decision-making in entrepreneurship is complex, requiring persistence and a willingness to pivot based on real market evidence. Identifying and confronting core problems is key to success.

9 snips
Apr 28, 2025 • 10min
Throwback: When It Gets Easy, Go Hard | Ep 875
Discover the power of seizing timely opportunities in business and how targeted focus can lead to wealth. Hear transformative insights from a mastermind event that reshaped strategies for success. Dive into the valuable advice from mentors that can propel your entrepreneurial journey. Learn how successful entrepreneurs build wealth through concentrated efforts before exploring diversification.

11 snips
Apr 24, 2025 • 22min
Brutally Effective Negotiation Tactics | Ep 874
Discover practical negotiation tactics that enhance your bargaining power. Learn the importance of alternatives and how understanding your best options can shift outcomes in your favor. Dive into the art of anchoring, using it to frame your offers effectively. Explore collaborative strategies like making multiple simultaneous offers to reveal priorities. Gain insights on reciprocity and framing to strengthen your negotiation skills and achieve better results in both business and personal interactions.

36 snips
Apr 21, 2025 • 34min
5 Things I Just Learned After 14 Years of Business | Ep 873
Discover the strategic costs of business changes and why they often lead to a 20% drop in effectiveness. Learn about the ICE framework, which helps weigh the impact, confidence, and ease of improvements. Dive into pivotal insights about customer retention and the unique challenges faced by businesses earning between $1 to $3 million. Alex shares hard-won lessons on the critical role of focus and thoughtful decision-making in scaling success.