The Game with Alex Hormozi The System I Use to Make People Actually Listen |Ep 979
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Dec 17, 2025 Discover the SPCL framework that enhances your influence through status, power, credibility, and likeness. Alex dissects what status truly means and how real-life examples demonstrate its importance. Learn about the power of say-do correspondence and how results lead to compliance. He emphasizes the need for authenticity in attracting the right audience and shares his strategy for live interactive content. With a focus on producing massive amounts of content, Alex argues for measuring real-life responses over mere views to truly gauge success.
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Demonstrate Status With Observable Proof
- Do include demonstrable proof of control over scarce resources to show status in content.
- Use observable claims (views, revenue, assets) to make influence immediately visible to prospects.
Power Is Earned By Delivering Results
- Power comes from say-do correspondence: people follow you when your recommendations produce results.
- Repeated successful reinforcement cycles create stronger compliance than status alone.
Book Launch Used As Multi-Tool Example
- Alex used the book launch that did over $105 million in 72 hours to illustrate how one event can create status, credibility, and power.
- He shows that a single verifiable event can check multiple SPCL boxes at once.