The Game with Alex Hormozi

Company culture is shaped less by slogans than by the people leaders reward, tolerate, and remove. This discussion explores why mediocre performers can quietly drain an organization, how to judge output instead of excuses, and why difficult personnel decisions may protect the wider team. It also examines raising standards, improving team capability, and closing the gap between knowing what to do and actually doing it.

Joey Goon, founder of Utopia Experience, joins seven entrepreneurs in a high-stakes $100,000 scaling challenge. They reveal 90-day revenue results, pricing overhauls, hiring wins, sales experiments, and roadmap adherence. Joey shares how event sponsorship, larger contracts, and appointment setting transformed his business before facing Tina Su in the final pitch. Only one earns the prize and a year of guidance.

Three questions for pressure-testing business decisions before making a costly bet. The discussion explores how emotional discomfort disguises itself as strategy, why distraction can masquerade as productivity, and how to clarify problems, desired outcomes, evidence, and consequences. It also examines reverse-engineering ambitious goals and why disciplined inaction may beat chasing uncertain opportunities.

A $22 million indoor adventure park has just 14 days of cash left. Alex works with Paul to create a high-urgency summer camp campaign, streamline its sales funnel, and generate enough revenue to buy crucial runway. Three months later, summer camp revenue jumps 325% and admissions double, revealing a new challenge: turning a winning offer into a scalable sales system.

Life feels overwhelming when every priority demands first place. This candid birthday reflection explores ranking ten competing areas, choosing commitment over endless optionality, and accepting the tradeoffs that shape a fulfilling life. It also examines how to combine goals through shared activities, select a dominant life game, and take ownership of priorities as they evolve.

Husee Nazir, CEO of his family-founded dental practice Smile Magic Dentistry, joins the conversation about transforming a founder-dependent business. They explore delegating clinical work, refining consultations, raising prices, improving lead response, and building an organic content engine. A compelling 90-day follow-up reveals how stronger systems helped propel monthly revenue from $160K toward $500K with the same team.

Views can be a vanity trap: the most popular videos may bring no sales, while niche, advanced business content quietly drives serious revenue. Explore the tension between media reach and business growth, why algorithms favor broad appeal, and how to build content for high-value buyers using targeted topics, clear calls to action, and revenue tracking.

A roofing company’s growth hits a staffing bottleneck, so the focus shifts from replacements to overlooked repairs. The discussion covers door-to-door sales, video funnels, memberships, reviews, upsells, priority pricing, and systems for building a reliable sales team. Ninety days later, the business surges from $32,000 to $250,000 in revenue.

Are you winning a game you never chose? This thought-provoking conversation explores ambition, success, and the hidden costs of chasing other people’s definitions of achievement. It examines how business, fitness, relationships, and familiar routines compete for your time, and why choosing the right game may matter more than mastering the one you’re already playing.

Joey Goone, founder of St. Louis event company Utopia Experience, is turning bigger bookings into a more profitable business. He and Alex Hormozi explore cost-based pricing, dynamic quotes, upfront payments, and price locks. They also tackle conference lead generation, rebuilding the sales team, video sales letters, post-event follow-up, and systems for scaling.