

Throwback: Expect Uncertainty | Ep 929
8 snips Jul 25, 2025
This throwback dive explores the unpredictable nature of entrepreneurship and the importance of a strategic decision-making framework. Alex shares insights on customer acquisition strategies, weighing the benefits of expanding sales teams versus refining processes. Balancing growth with stability is illustrated through a Jenga analogy, emphasizing the need to reinforce successful practices. Additionally, the podcast discusses the inherent costs of change, while introducing a Scaling Roadmap to help businesses navigate and capitalize on growth opportunities.
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Entrepreneurship Stress Is Uncertainty
- Entrepreneurship is stressful due to uncertainty and not because of learning tactics.
- Current situations may feel terrible but usually resolve over time or not matter if you die.
Strategy Framework: What, How, Who
- Use a simple strategy framework: What, How, Who, focusing on customer increase, profit per customer, or risk reduction.
- Prioritize ideas by their return compared to alternatives to choose the best resource allocation.
Website Redesign Trade-Off Example
- Redesigned website example showed the cost and time of a change must be weighed against potential gains.
- Change is traded off against other opportunities, so not all good ideas are best actions.