The Game with Alex Hormozi Throwback: This Isn't Fun But it Will Make You So Much Money | Ep 932
4 snips
Aug 1, 2025 Founders should shift focus from automation to mastering manual tasks that teach selling and service. The misconceptions of scalability are addressed, revealing that skill gaps often hinder success rather than the tasks themselves. Small businesses can thrive by leveraging personalization, building strong customer ties that larger competitors can't replicate. Essential strategies for growth are discussed, emphasizing resource utilization and structured services to effectively scale operations while maintaining customer relationships.
AI Snips
Chapters
Transcript
Episode notes
Start With Unscalable Work
- Do the hard, manual, unscalable work when starting your business to learn how to sell and serve customers effectively.
- Stop obsessing over scalability before you are even making money and focus on learning through direct customer interaction.
Handwritten Cards Example
- Andy Frisella wrote handwritten cards to every customer at the start of his company, a tactic he still uses despite huge scale.
- This personal touch scaled over time from himself to a team maintaining the gesture and loyalty.
Talk To Customers Constantly
- Always talk to your customers to improve your marketing, product, and messaging based on their feedback.
- Ask customers what feature they'd keep or eliminate to prioritize what truly matters.