The Game with Alex Hormozi How to Charge 3x Without Losing Clients. Hormozi Hotline | Ep 975
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Dec 9, 2025 Discover how to scale your business effectively by choosing the right moment to grow. Learn about two successful chiropractic models: one focused on steady recurring revenue and the other on high-ticket services. Hear strategies for targeting better clients and crafting irresistible offers that stand out. Alex emphasizes the importance of enhancing your service value and making structural improvements to charge higher rates without losing customers. Tune in for actionable advice and expert insights!
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Reframe Learning Costs As Investments
- If you pay one-time expenses to learn, treat them as investments rather than losses.
- Implement what you learn before declaring the spend a failure.
Two Paths: Craftsman Or Business Builder
- There are two success paths: be the craftsman who raises price or become the businessman who scales production.
- Choosing between technician and business roles defines the skills you must learn.
Money Lost, Skills Remain
- Alex says all the money he had from his gyms went to zero after five years.
- The only lasting outcome was the skills he acquired.