The Game with Alex Hormozi If I Started A Business in 2026, I'd Do This | Ep 977
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Dec 11, 2025 Discover the secret to business success—sell either extremely high or very low to avoid the middle ground. Learn how launching premium products, like Tesla, can fund iterations downmarket. Selling one-on-one time builds invaluable client relationships. Find out how scarcity can boost your pricing and why premium offers can double your revenue. Plus, get tips on designing memorable experiences that spark word-of-mouth referrals and the power of speed in persuasion. Get ready to charge what you're truly worth!
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Business Is Resource Throughput
- Businesses are an arbitrage of customer acquisition cost versus what you extract from customers.
- A business succeeds by allocating resources to get superior throughput on the other side.
Start With High-Ticket One-On
- When starting, sell extremely expensive one-on experiences to a few rather than trying to scale immediately.
- Use high-ticket time sales to generate cashflow you can reinvest into scalable growth.
Gym Client Funded Growth
- Alex describes a personal-training client who paid $4–5k/month for daily 90-minute sessions.
- That single high-value client provided cashflow to reinvest and grow the gym business.