The Game with Alex Hormozi Why I Still Learn New Ad Platforms The Same Way I Did At $0 | Ep 980
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Dec 18, 2025 Discover the importance of hands-on learning in business as the host emphasizes an apprenticeship approach to gain real skills. Explore strategies for scaling an online clinic, comparing Instagram and TikTok for lead generation. Learn how content volume impacts audience reach and why improving conversion through effective lead magnets is crucial. Get insights on starting a personal brand and the necessity of mastering ad skills. Finally, find out how to use storytelling to elevate a jewelry brand and overcome scaling challenges with top-of-funnel strategies.
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Earn And Learn Before Scaling
- Do earn and learn for 1–3 years by working in the industry you want to enter to learn default ways of operating.
- Use that experience as direction so you avoid assembling bricks without a model, saving time and mistakes.
Apprenticed At A Gym To Learn
- Alex apprenticed at a successful gym, working for low pay to learn operations and email marketing firsthand.
- He treated that period as high-ROI education that paid back later when he started his own businesses.
Use TikTok To Drive IG DMs
- Try using TikTok to DM users to your Instagram as the CTA to leverage an existing Instagram DM team.
- Convert short-form TikTok engagement into higher-ticket sales via Instagram conversations.