The Game with Alex Hormozi Your Market Isn’t the Limit. Your Mind Is. | Ep 972
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Nov 27, 2025 Explore the idea that your market is only as limited as your mindset. Challenge the notion of saturated markets and discover how most entrepreneurs tap into just 1% of their potential. Learn about the surprising opportunities in competitive spaces and the importance of expanding your outreach and channels. Alex shares strategies for growth, emphasizing the value of persistence and doubling down on one venture. Ultimately, it’s about rebranding limitations as skills to be developed for greater success.
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Reinforced Reactions In Relationships
- Alex recounts learning to respond poorly to his wife crying, which taught him language is behavior and people repeat reinforced reactions.
- He used that lesson to stress defining words and observing how language solicits responses.
You’ve Only Tapped A Tiny Slice
- Most entrepreneurs dramatically undercount their total addressable market and have tapped less than 1% of it.
- Viewing your market through one channel makes your opportunity look tiny when the full pie is huge.
Fix Advertising, Not The Market
- Stop blaming market saturation and instead improve your advertising and awareness-stage messaging.
- Learn to advertise to different levels of awareness to unlock much larger customer pools.