The Game with Alex Hormozi The Hard Truth About Growth Most Founders Avoid. Hormozi Hotline feat. Leila Hormozi | Ep 976
23 snips
Dec 10, 2025 
Leila Hormozi, entrepreneur and co-founder of Acquisition.com, joins Alex to tackle operational challenges founders face. They dive into strategies for scaling a pay-per-show agency, balancing client expectations, and targeting larger advertisers for stability. Leila emphasizes the importance of hiring effectively to prevent bottlenecks in fulfillment. The duo also discusses monetizing top candidates in recruitment and optimizing offers in pest control. Packed with actionable insights, this session is a treasure trove for aspiring business owners!
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Validate With More Data First
- Get more data before scaling; small sample sizes hide true performance.
- Focus first on reducing cost-per-show and protect margins before growth.
Sell To Bigger, Less Volatile Clients
- Go upmarket to clients who spend 10x so same ops yield 10x revenue.
- Target clients with stable ad budgets to reduce volatility and churn.
Avoid Mission Creep; Communicate Billing
- Don’t add sales services to fix client closures; avoid mission creep.
- Communicate predictable billing often to reduce churn on pay-per-show models.