

Aggressively Human: Online Business in the Age of AI, Algorithms & Automations
Meg Casebolt & Jessica Lackey
In a world focused on more: more content, more followers, more marketing, more scale, more noise… we’re facing less trust, less contact, less reach.
We’re drowning in AI-generated slop, being pitch-slapped by “personalized” email funnels that couldn’t be farther from authentic, and struggling to be seen by a pay-to-play algorithm.
It’s never been easier to create and connect more cheaply and at more scale, with less trust and more skepticism.
But for experts and service-based businesses? We’re seeing the pendulum swing back.
The answer isn’t to play by these trends. It’s to be **aggressively human.** aggressivelyhuman.substack.com
We’re drowning in AI-generated slop, being pitch-slapped by “personalized” email funnels that couldn’t be farther from authentic, and struggling to be seen by a pay-to-play algorithm.
It’s never been easier to create and connect more cheaply and at more scale, with less trust and more skepticism.
But for experts and service-based businesses? We’re seeing the pendulum swing back.
The answer isn’t to play by these trends. It’s to be **aggressively human.** aggressivelyhuman.substack.com
Top mentioned books
Here are the most frequently recommended books on the Aggressively Human: Online Business in the Age of AI, Algorithms & Automations podcast:

#1 Mentioned in 2 episodes
Leaving the Casino
Stop betting on tactics. Start building a business that actually works.

#2 Mentioned in 1 episodes
The Pathless Path
Imagining a New Story for Work and Life
#3 Mentioned in 1 episodes
60 Songs That Explain The '90s

#4 Mentioned in 1 episodes
BRAIDING SWEETGRASS

#5 Mentioned in 1 episodes
Atomic Habits

#6 Mentioned in 1 episodes
The mom test
How to talk to customers and learn if your business is a good idea when everyone is lying to you

#7 Mentioned in 1 episodes
Reimagining Capitalism in a World on Fire

#8 Mentioned in 1 episodes
Escape from cubicle nation

#9 Mentioned in 1 episodes
Never Split the Difference
Negotiating As If Your Life Depended On It

#10 Mentioned in 1 episodes
Sponsor Magnet
How to attract, price, and execute your dream brand partnerships

#11 Mentioned in 1 episodes
Company of One
Why Staying Small Is the Next Big Thing for Business

#12 Mentioned in 1 episodes
The E-myth
why most businesses don't work and what to do about it

#13 Mentioned in 1 episodes
Profit First
Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

#14 Mentioned in 1 episodes
Doughnut economics
Seven Ways to Think Like a 21st-Century Economist

#15 Mentioned in 1 episodes
The Widest Net
Unlock Untapped Markets and Discover New Customers Right in Front of You

#16 Mentioned in 1 episodes
Essentialism
The Disciplined Pursuit of Less
#17 Mentioned in 1 episodes
The Space Beyond Scarce
#18 Mentioned in 1 episodes
Solopreneurs for Dummies
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#19 Mentioned in 1 episodes
Jab, jab, jab, right hook
How to Tell Your Story in a Noisy, Social World

















