The Widest Net

In this book, Pamela Slim explains how businesses often miss opportunities by focusing on a single ideal customer profile.

She provides practical steps to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.

The book covers topics such as searching outside one's own lens to target ideal customers, attracting new leads authentically, developing suited products and services, and building loyalty and trust with a diverse customer base.