Finding Your Coaching Niche

This book is designed to help individuals escape the corporate environment and pursue their passions. It starts by helping readers decide what to do with their lives, emphasizing the importance of identifying work that aligns with their passions, skills, and what people will pay for. The book covers topics such as crafting a business plan, building and using a social network, lifestyle design, and developing a personal brand. It also addresses the realities of entrepreneurship, including handling resistance from friends and family, and provides advice for smoothing the transition from a corporate job to an entrepreneurial venture.

In this book, Pamela Slim explains how businesses often miss opportunities by focusing on a single ideal customer profile. She provides practical steps to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The book covers topics such as searching outside one's own lens to target ideal customers, attracting new leads authentically, developing suited products and services, and building loyalty and trust with a diverse customer base.