
Coach Factory: Coaching Skills, Tools, and Training to Elevate Your Practice
Imagine if you had a backstage pass to go behind the scenes and learn the secrets that worked for veteran coaches who’ve been right where you are today. That’s exactly why we created Coach Factory, a podcast for coaches at every level who are seeking to elevate their practice.
Guests pull back the curtain on their coaching journeys to reveal how they approach coaching, how they run their business and work with clients, why they do things the way they do, and what’s worked. We also flip the script to talk candidly about obstacles, challenges, and what they’ve tried that didn’t work, so you can avoid making the same mistakes.
Whether you're refining your niche, mastering client acquisition, or looking to develop your coaching skills, join us for expert interviews and the tools you need to thrive in today’s competitive coaching landscape.
Latest episodes

9 snips
May 30, 2024 • 28min
From Self-Doubt to Sold Out Coach: How to Own Your Expertise, Charge Your Worth, and Attract Your Ideal Clients
Veteran coach Craig Rodney shares his journey from agency owner to successful coach, overcoming self-doubt and embracing his expertise. He discusses structuring coaching offers for impact, productizing his knowledge, and attracting ideal clients through authority-building. Learn how he aligned pricing with transformative value and built a thriving coaching practice.

Apr 18, 2024 • 19min
Embracing Vulnerability: Harnessing Your Humanity to Connect with Coaching Clients
Nicole Osborne, a former corporate marketer turned marketing coach, shares her enlightening journey of embracing vulnerability in coaching. She discusses how shedding the need for perfection helped her connect more authentically with clients. Nicole emphasizes the power of personal stories and the importance of creating a safe space for honest sharing. By reframing marketing as an act of service, she illustrates how vulnerability fosters trust and deeper relationships, paving the way for real growth and transformation in coaching.

Apr 4, 2024 • 25min
Coaching with Confidence: Overcoming Fear and Self-Doubt in Your Practice
Discover Lauree Ostrofsky's journey from overcoming a brain tumor to becoming a successful coach. Learn about coaching high-achieving women, authentic marketing strategies, and redefining confidence. Gain insights on empowering clients, embracing authenticity in marketing, and navigating self-doubt as a coach.

Mar 21, 2024 • 28min
Conflict Resolution in Coaching with Chris Grygo and Jessie Punia
Join Chris Grygo, Global Director of People and Organizational Development at the Ford Foundation, and Jessie Punia, President and Partner of August Public, as they delve into effective strategies for conflict resolution in coaching. They emphasize the importance of an embodied approach to prepare clients for real-life disputes. The discussion also highlights how understanding internal tensions and the role of somatics can transform conflict management. Learn how to create psychological safety and utilize retrospectives for enhanced team performance.

Mar 7, 2024 • 22min
Pricing Your Coaching Services with Christine Gallagher and Rebecca Tracey
Learn how to price your coaching services with confidence and value from experts Christine Gallagher and Rebecca Tracey. They discuss the importance of valuing expertise, understanding client benefits, and the cost of not coaching. Explore pricing strategies, setting boundaries, and aligning actions with goals for sustainable business growth.

Feb 22, 2024 • 24min
Coaching Creative Professionals with Tracy Candido and Joel Weldon
Tracy Candido, a certified coach for creative professionals, and Joel Weldon, an experienced voice actor and coach, dive into coaching nuances for creatives. They discuss the importance of unlocking intrinsic value, helping clients recognize their worth. Tracy addresses the common undervaluation of creative work, while Joel shares strategies to overcome performance anxiety and imposter syndrome. They emphasize fostering a supportive environment, personal anecdotes, and actionable insights to empower coaches in guiding their clients toward self-confidence and emotional connection.

19 snips
Nov 1, 2023 • 47min
The Power of Assessments
Chris Lema, CEO of Motivations AI, and Peter Larson, VP of Assessment Science at Motivations AI, discuss the power of assessment tools in coaching. They explore the limitations of a one-size-fits-all approach, the effectiveness of assessments in tailoring recommendations and generating meaningful conversations, and the importance of understanding individual motivations. They also compare different assessment tools, discuss considerations for their use, and highlight the unique approach of the M Code assessment in identifying motivations.

9 snips
Oct 18, 2023 • 25min
Coaching vs. Consulting and Therapy
Rebecca Ward, founder of the Iris Institute, discusses the convergence of therapy, consulting, and coaching in creating her brand. Christopher Grygo from the Ford Foundation explores the differences between coaching and consulting, providing insight on their subtle distinctions.

Oct 4, 2023 • 27min
Specializing in Business Coaching
Thinking of honing in on business coaching? Discover how personal experiences and a unique approach can carve out your niche and make your coaching indispensable to entrepreneurs. Brent “Spillly” Spilkin, a business coach, discusses his unique coaching approach with business owners and how he established himself in a niche market. Howard Mann, coach and entrepreneur, shares the influence his personal experiences had on helping him develop tools and practices to share with other entrepreneurs.

Sep 20, 2023 • 25min
Differentiating Your Coaching Business
Annie Petche, a career and fulfillment coach, highlights the power of self-inquiry in refining messaging to attract ideal clients. Meanwhile, Melanie Benson, who transitioned from a corporate career to coaching, shares her journey of overcoming marketing challenges and the discomfort of selling herself. Together, they explore the importance of identifying unique skills, building a personal brand, and focusing on client outcomes rather than processes. They also delve into the significance of curiosity and adaptability in achieving coaching success.