Coach Factory: Coaching Skills, Tools, and Training to Elevate Your Practice

Veteran coach Craig Rodney shares his journey from agency owner to successful coach, overcoming self-doubt and embracing his expertise. He discusses structuring coaching offers for impact, productizing his knowledge, and attracting ideal clients through authority-building. Learn how he aligned pricing with transformative value and built a thriving coaching practice.

Nicole Osborne, a former corporate marketer turned marketing coach, shares her enlightening journey of embracing vulnerability in coaching. She discusses how shedding the need for perfection helped her connect more authentically with clients. Nicole emphasizes the power of personal stories and the importance of creating a safe space for honest sharing. By reframing marketing as an act of service, she illustrates how vulnerability fosters trust and deeper relationships, paving the way for real growth and transformation in coaching.

Discover Lauree Ostrofsky's journey from overcoming a brain tumor to becoming a successful coach. Learn about coaching high-achieving women, authentic marketing strategies, and redefining confidence. Gain insights on empowering clients, embracing authenticity in marketing, and navigating self-doubt as a coach.

Join Chris Grygo, Global Director of People and Organizational Development at the Ford Foundation, and Jessie Punia, President and Partner of August Public, as they delve into effective strategies for conflict resolution in coaching. They emphasize the importance of an embodied approach to prepare clients for real-life disputes. The discussion also highlights how understanding internal tensions and the role of somatics can transform conflict management. Learn how to create psychological safety and utilize retrospectives for enhanced team performance.

Learn how to price your coaching services with confidence and value from experts Christine Gallagher and Rebecca Tracey. They discuss the importance of valuing expertise, understanding client benefits, and the cost of not coaching. Explore pricing strategies, setting boundaries, and aligning actions with goals for sustainable business growth.

Tracy Candido, a certified coach for creative professionals, and Joel Weldon, an experienced voice actor and coach, dive into coaching nuances for creatives. They discuss the importance of unlocking intrinsic value, helping clients recognize their worth. Tracy addresses the common undervaluation of creative work, while Joel shares strategies to overcome performance anxiety and imposter syndrome. They emphasize fostering a supportive environment, personal anecdotes, and actionable insights to empower coaches in guiding their clients toward self-confidence and emotional connection.

Chris Lema, CEO of Motivations AI, and Peter Larson, VP of Assessment Science at Motivations AI, discuss the power of assessment tools in coaching. They explore the limitations of a one-size-fits-all approach, the effectiveness of assessments in tailoring recommendations and generating meaningful conversations, and the importance of understanding individual motivations. They also compare different assessment tools, discuss considerations for their use, and highlight the unique approach of the M Code assessment in identifying motivations.

Rebecca Ward, founder of the Iris Institute, discusses the convergence of therapy, consulting, and coaching in creating her brand. Christopher Grygo from the Ford Foundation explores the differences between coaching and consulting, providing insight on their subtle distinctions.

Thinking of honing in on business coaching? Discover how personal experiences and a unique approach can carve out your niche and make your coaching indispensable to entrepreneurs. Brent “Spillly” Spilkin, a business coach, discusses his unique coaching approach with business owners and how he established himself in a niche market. Howard Mann, coach and entrepreneur, shares the influence his personal experiences had on helping him develop tools and practices to share with other entrepreneurs.

Annie Petche, a career and fulfillment coach, highlights the power of self-inquiry in refining messaging to attract ideal clients. Meanwhile, Melanie Benson, who transitioned from a corporate career to coaching, shares her journey of overcoming marketing challenges and the discomfort of selling herself. Together, they explore the importance of identifying unique skills, building a personal brand, and focusing on client outcomes rather than processes. They also delve into the significance of curiosity and adaptability in achieving coaching success.