Coach Factory: Coaching Skills, Tools, and Training to Elevate Your Practice

Experts Lisa Ann Edwards and Becca Tracey discuss the significance of structured coaching packages and how they enhance profitability. They explore challenges faced by new coaches, emphasize the importance of finding your coaching niche, and explain how identifying unique problems can lead to opportunities. The chapter also highlights the importance of selling yourself and your services, and the benefits of clear packaging and providing measurable data. They conclude by emphasizing the importance of defining your value proposition and simplifying coaching packages.

Gabrielle Smith, a coach for coaches, helps her clients overcome 'niche drama' by boosting their confidence in defining their coaching focuses. Dr. Kristin Hartjes, a former chiropractor turned business coach, emphasizes the importance of personal stories in niche development. They discuss the journey of identifying effective coaching niches, aligning personal passions with client needs, and the emotional aspects of transitioning between niches. Mastering communication strategies for marketing and understanding client challenges round out their insightful conversation.

Howard Mann, a seasoned business coach from New York City, dives into the art of commanding higher fees by emphasizing the unique value coaches bring to their clients. Melanie Benson, an authority amplifier and coach, shares her experience with premium pricing and the marketing strategies that elevate her practice. Together, they discuss how building strong client relationships, showcasing results, and communicating value can transform coaching into a lucrative partnership. Discover how to elevate your coaching game and attract clients willing to invest in growth.

Adrienne Sheares, a social PR and personal branding coach, emphasizes the power of in-person connections to discover ideal clients. Re Perez, founder of Branding for the People, shares key strategies for attracting the right coaching clients by focusing on craft, people, and desired outcomes. They discuss challenges in client alignment and the importance of authenticity in personal branding. The conversation also covers leveraging existing networks and social media for client engagement, helping coaches build a brand that resonates.

Pamela Slim, a seasoned business coach and author of 'The Widest Net,' shares strategies for identifying your ideal clients and making your coaching approach more effective. Luisa Zhou, a former corporate professional turned entrepreneurial coach, discusses her journey and the strategies that led to sustainable growth in her coaching brand. They explore concepts like 'tiny marketing actions,' the importance of transformative connections, and the necessity of forming partnerships to better serve clients. It's a treasure trove of insights for any coach!

Pamela Slim, a business coach and author of "The Widest Net," teams up with Angelique Rewers, CEO of Boldhaus, to unravel the complex journey of finding a coaching niche. They discuss the pitfalls of labels and marketing that can hinder coaches early on. Angelique shares her transition from a corporate role to coaching, stressing the importance of aligning one’s niche with personal passions. The duo emphasizes self-awareness, community support, and understanding client challenges as crucial strategies for defining a successful coaching identity.

As a coach, you're supporting others – but who's supporting you? We are!The Coach Factory Podcast is for coaches at all experience levels, looking to grow their business and define their specialization. Join host, Shawn Hesketh, for the stories and advice of coaches who have been where you are. Learn the practical steps and tools you need to grow and develop your skills. Tune in for each episode, starting in June (2023).