How to Expand Your Coaching Brand's Reach

In this book, Pamela Slim explains how businesses often miss opportunities by focusing on a single ideal customer profile. She provides practical steps to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The book covers topics such as searching outside one's own lens to target ideal customers, attracting new leads authentically, developing suited products and services, and building loyalty and trust with a diverse customer base.

In 'The Art of the Start,' Guy Kawasaki provides a detailed and practical guide for entrepreneurs and anyone starting a new venture. The book covers various aspects of startup formation, including defining positioning, creating a brand, raising capital, and managing growth. Kawasaki draws from his extensive experience at Apple and as the founder of Garage Technology Ventures to offer actionable advice and real-life examples. The book emphasizes the importance of taking action, making meaning, and adopting a problem-centric mindset. It also includes chapters on social media, crowdfunding, and cloud computing in the updated version, 'The Art of the Start 2.0'[1][2][5]

This book, updated for a new era, provides a simple and powerful 6-week program to manage finances. Ramit Sethi focuses on behavioral psychology to help readers save more, earn more, and automate their finances. Key lessons include focusing on big wins rather than small savings, automating financial tasks, and spending guilt-free on things you love while cutting back on unnecessary expenses. The book also covers topics like crushing debt, setting up high-interest bank accounts, and long-term investing in index funds.

This book is designed to help individuals escape the corporate environment and pursue their passions. It starts by helping readers decide what to do with their lives, emphasizing the importance of identifying work that aligns with their passions, skills, and what people will pay for. The book covers topics such as crafting a business plan, building and using a social network, lifestyle design, and developing a personal brand. It also addresses the realities of entrepreneurship, including handling resistance from friends and family, and provides advice for smoothing the transition from a corporate job to an entrepreneurial venture.